25 years’ experience

in the sector of Qualitative and Quantitative

marketing research.

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The 3L Approach

Listening, Looking and Learning

Like the anthropologist, the researcher observes social phenomena in order to grasp unforeseen elements that take on strategic importance in the development of new ideas and opportunities.

In a constantly changing world, qualitative market research methods must be able to identify and understand the new consumption models and the emerging needs of the marketplace.


LISTENING to the mind and the heart of the consumer with the aim to understand

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Attentively LOOKING is fundamental, so to grasp all the smallest details

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Listening and Looking the consumer bring to the LEARNING of what is really relevant

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almar quality research


The crisis? An opportunity for everyone to grow and move forward. Such a view was already expressed by Einstein back in 1935: “There’s no challenge without a crisis”

This underlies the launch of almar quality research – independent qualitative market research Institute, created by Giulia Fabrizi: a challenge at a time of change, with the aim of helping Companies gain knowledge about the new ways of consuming.

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“Let’s not pretend that things will change if we keep doing the same things.
A crisis can be a real blessing to any person, to any nation.
It’s in crisis that inventiveness is born, as well as discoveries made and big strategies.
He who overcomes crisis, overcomes himself, without getting overcome.
He who blames his failure to a crisis neglects his own talent and is more interested in problems than in solutions.
Incompetence is the true crisis.
The greatest inconvenience of people and nations is the laziness with which they attempt to find the solutions to their problems.

There’s no challenge without a crisis.
Without challenges, life becomes a routine, a slow agony.
There’s no merit without crisis.
It’s in the crisis where we can show the very best in us.
Without a crisis, any wind becomes a tender touch. To speak about a crisis is to promote it.
Not to speak about it is to exalt conformism. Let us work hard instead. Let us stop, once and for all, the menacing crisis that represents the tragedy of not being willing to overcome it.

Albert Einstein – 1935 da ‘Il mondo come lo vedo io’

almar quality research offers tailor-made solutions based on the objectives of the company and the type of depth of information required.


almar quality research offers tailor-made solutions based on companies’ research objectives and level of depth of information required.

Qualitative Research

The Qualitative or Motivational Research aims to deepen the knowledge of the consumer’s thoughts and needs through psychological techniques of investigation.

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Quantitative Research

The Quantitative Research is used to collect numerical data on a large sample of respondents, on their views in relation to products/services, brands or concepts.

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Qualitative Research

The Quantitative Research is used to collect numerical data on a large sample of respondents, on their views in relation to products/services, brands or concepts.

There are three fundamental phases in a market research: the recruitment, the fieldwork and the analysis of results.

1. Recruitment

The phase of the accurate identification, through expert recruiters, of those consumers who can perfectly represent the target of investigation.

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2. Fieldwork

The phase of the collection of information through ad hoc methodologies created for the specific project.

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3.Result Analysis

The phase of the analysis and the processing of the information collected, which will include all the information to allow a strategic action in the market.

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almar quality research s.r.l.

 Via Bergognone, 27 – 20144 Milano – ITALIA


Telephone e Fax

 TEL.: +39 338 7862657

 FAX: +39 02 8436590

Tax Information

REA: MI – 2023102

CF e P.IVA: IT – 08398560964

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