Quantitative Research

Collection of data on extended populations, with advanced multimedia supports, also in real time.


Description

The Quantitative Research is used to collect numerical data on a large sample of respondents, on their views in relation to products/services, brands or concepts.

Interviews

  • customer satisfaction
  • corporate and brand positioning
  • corporate and brand awareness
  • campaign validation (pre and post test)
  • evaluation of promotions and initiatives
  • customer satisfaction
  • corporate and brand positioning
  • corporate and brand awareness
  • campaign validation (pre and post test)
  • evaluation of promotions and initiatives
  • customer satisfaction
  • corporate and brand positioning
  • corporate and brand awareness
  • campaign validation (pre and post test)
  • evaluation of promotions and initiatives

Clinic Tests

  • Technique used to evaluate prototypes of cars, motorbikes, kitchen, sofas, TVs, computers, tablets, mobile phones, etc. during the phase of design or launch. Current and/or potential consumers are invited to evaluate the prototype and/or the competitor products, displayed in a hall expressly set
  • The first evaluation is at an individual level, through a self-completed questionnaire and then the respondents participate to a group discussions, with the aim to evaluate the main relevant elements for the end Client.
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